First Impression is a boutique marketing agency specialising in music marketing once known as Turning Agency, release rollouts, audience development, and A&R strategy. We work closely with artists, indie labels, and management teams to develop impactful marketing campaigns that maximize visibility and long-term success. Our approach is rooted in innovative, artist-led strategies that help musicians break through, build engaged audiences, and create meaningful connections with fans.

While music remains our primary focus, First Impression has expanded into events, hospitality, and wellness industries, offering tailored marketing, brand positioning, and audience development strategies. We now collaborate with event organisers, hospitality businesses (restaurants, bars, hotels, venues), and wellness brands (spas, yoga studios, wellness coaches) to help them grow their audience, establish brand identity, and create lasting impact.

At our core, we remain creatively driven, results-oriented, and deeply invested in helping brands and artists connect with their communities in a meaningful way.