First Impression is a boutique marketing agency specialising in music marketing once known as Turning Agency, release rollouts, audience development and A&R strategy. We work closely with music artists, events and other creative businesses to develop impactful marketing campaigns that grow visibility and long-term success. Our approach is rooted in innovative, authentic led strategies that help musicians break through, build engaged audiences and create meaningful connections with engagers.

While music remains our primary focus, First Impression has expanded into events, hospitality and wellness industries, offering tailored marketing, brand positioning, and audience development strategies. We now collaborate with event organisers, hospitality businesses (restaurants, bars, hotels, venues), and wellness brands (spas, yoga studios, wellness coaches) to help them grow their audience, establish brand identity, and create lasting impact.

At our core, we remain creatively driven, results oriented and deeply invested in helping brands and artists connect with their communities in a meaningful way.